Engagement

Churn Narrative Workshop

A half-day session that connects cancellation reasons, support themes, and renewal timing into a shared story your commercial and care teams can use.

Half day (3–4 hours) Client office in Greater Bangkok / Eastern Seaboard, or video From 28,000 THB plus travel if outside Chon Buri

Ask about this engagement

Small team seated around a table with printed retention notes during a workshop

Who it is for

Cross-functional teams that disagree on why customers leave.

What you take away

A shared narrative map and three follow-up experiments the room agrees to test.

Format & delivery

Facilitated half-day workshop. Typical duration: Half day (3–4 hours). Location: Client office in Greater Bangkok / Eastern Seaboard, or video.

Preparation

Six to ten participants who handle renewals, care, or product decisions.

Constraints

Requires honest access to cancellation free-text; heavily redacted notes reduce value.

Included

  • Pre-read of recent cancellation notes
  • Facilitated workshop agenda
  • Post-session summary of agreed next steps

Not included

  • Full statistical modelling
  • Staff training curricula beyond the session

Process

How this engagement typically moves from first call to delivered work.

  1. Collect recent exit notes and renewal calendars
  2. Run the workshop
  3. Deliver the summary within three business days

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