Engagement
Churn Narrative Workshop
A half-day session that connects cancellation reasons, support themes, and renewal timing into a shared story your commercial and care teams can use.
Who it is for
Cross-functional teams that disagree on why customers leave.
What you take away
A shared narrative map and three follow-up experiments the room agrees to test.
Format & delivery
Facilitated half-day workshop. Typical duration: Half day (3–4 hours). Location: Client office in Greater Bangkok / Eastern Seaboard, or video.
Preparation
Six to ten participants who handle renewals, care, or product decisions.
Constraints
Requires honest access to cancellation free-text; heavily redacted notes reduce value.
Included
- Pre-read of recent cancellation notes
- Facilitated workshop agenda
- Post-session summary of agreed next steps
Not included
- Full statistical modelling
- Staff training curricula beyond the session
Process
How this engagement typically moves from first call to delivered work.
- Collect recent exit notes and renewal calendars
- Run the workshop
- Deliver the summary within three business days