Method

A clear path for retention analytics engagements — so subscription brands know what happens between first contact and the final briefing.

1. Scope conversation

We confirm your subscription model, the plans in scope, and the retention questions worth answering now. If the ask is better served by a workshop or a short cohort review, we say so before you deposit.

2. Data care agreement

We agree what leaves your systems: anonymised extracts, aggregated tables, or on-premise review. Personal identifiers stay out of our notes whenever a safer alternative exists.

3. Calendar construction

Renewals, pauses, cancellations, and support themes are placed on a shared timeline. Seasonal Thai holidays and your own campaign calendar sit beside the curves.

4. Draft findings

You receive a draft for factual correction — plan names, date windows, and known outages — before any workshop with a wider audience.

5. Workshop or briefing

We walk the room through patterns, reservations, and three candidate actions. Owners are named before we leave.

6. Written close

A final diagnostic, briefing memo, or workshop summary is delivered in plain language with the charts that matter and the ones we deliberately left out.

Printed method outline and retention timeline on a pale desk

Ready to begin?

Start with the flagship Retention Diagnostic, or ask which engagement fits your current question.

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